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Job Responsibilities: Data Analytics
Salary: ₹35,000-₹60,000/ Month
Company: Disney
Location: India
Educational Requirements: Bachelor Degree
About Company: The Walt Disney Organization, usually known as Disney, is an American global, broad communications and amusement aggregate that is settled at the Walt Disney Studios complex in Burbank, California.
Full Job Description :
The Walt Disney Company Direct-to-Consumer (DTC) team is seeking a Senior Vice President (SVP), Data Analytics to develop capabilities across the segment, including analytics that drive customer acquisition, lifecycle management life, product experience and content offerings. DTC needs a technology savvy person to continue to use the platform to support the company’s product content and marketing strategy. This project will improve the data strategy designed to enable seamless data collection, aggregation and data integration to enable automated and relationship-based, targeted and robust content delivery and personalized marketing.
The SVP, Analytics will be the lead for the DTC Data Science, Marketing Analytics, Content Analytics and Product Analytics Group, in addition to Subscribers, Sports and International Analytics. He/she will work closely with the central technology and product companies, as well as the marketing and content companies to develop a central point where DTC can understand and share rich data assets across all its resources. This role will be responsible for researching products that go beyond DTC including National Geographic, Marvel, ESPN, ABC/ABCNews and others. This role will require a candidate who is a strategic thought leader who will use data and analysis to provide insight into where the business should direct future investments, optimizing current operations. An important part of this project is to understand what and how people watch, and how these behaviors affect the acquisition and retention of DTC customers. The successful candidate will also serve as an external force for the company, helping to pursue existing relationships, explore business opportunities and promote the company’s reputation as a pioneer in the field. This role will report directly to Joseph Earley, President, DTC, Disney Entertainment.
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Main job:
Collaborate with management and project managers to align multi-year data strategy to drive competitive advantage for DTC. Determine the necessary investments in people and technology to achieve these goals.
Test emerging data science methods and tools, integrating learnings across the organization for delivery. Create a culture of creativity and innovation while collaborating with technology/product and business partners to create strong and differentiated customer-facing technology solutions and innovative product capabilities.
Build strong corporate and vendor relationships to promote third-party development and maximize customer reach. As a senior team leader, build and maintain strong relationships with all internal and external stakeholders.
Ensure data quality and security across the organization, including external data sources. Develop unique insights into DTC and its customers through qualitative and quantitative research.
Increase knowledge of specific customer profiles, purchasing behavior and market segmentation. Participate in DTC strategic planning and development of corporate business objectives and liaison with other executives.
Anticipate the changing needs of the DTC organization and business environment, and initiate actions to rethink data objectives as needed. Desired results
Design, build and optimize a best-in-class data management system to be the backbone of DTC’s strategy for capturing and acquiring data.
Develop and implement strategies to effectively engage existing customers, as well as attract and retain new customers.
Work From Home Jobs No Experience
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