PPC Specialist

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Full job description

Job Summary

We are looking for an experienced and results-driven Senior PPC Manager to lead and manage our pay-per-click advertising campaigns across multiple platforms. The ideal candidate will have a proven track record of delivering high-performing PPC campaigns, a deep understanding of digital marketing strategies, and strong analytical skills to optimize campaigns for maximum ROI. This is a leadership role that requires strategic thinking, team management, and hands-on campaign execution.

Key Responsibilities

  • Campaign Strategy and Planning:
  • Develop and execute PPC strategies across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms.
  • Define campaign goals, budgets, and KPIs to align with business objectives.
  • Conduct competitor analysis and audience research to identify growth opportunities.
  • Campaign Management and Optimization:
  • Manage end-to-end PPC campaigns, including keyword research, ad creation, bidding strategies, and budget allocation.
  • Monitor and analyze campaign performance, identifying trends and areas for improvement.
  • Implement A/B testing for ad creatives, landing pages, and bidding strategies to maximize performance.
  • Ensure campaigns are optimized for ROI, CTR, and conversion rates.
  • Analytics and Reporting:
  • Use tools like Google Analytics, Google Ads Manager, and other platforms to track and analyze campaign performance.
  • Create detailed reports showcasing campaign results, insights, and recommendations for improvement.
  • Communicate performance updates and actionable insights to stakeholders and leadership.
  • Team Leadership and Collaboration:
  • Manage and mentor a team of PPC specialists, providing guidance and fostering professional growth.
  • Collaborate with content, design, and SEO teams to create cohesive marketing strategies.
  • Stay updated on industry trends, algorithm updates, and new advertising technologies.
  • Budget Management:
  • Plan and allocate budgets effectively to achieve optimal results across multiple campaigns.
  • Ensure all campaigns stay within budget while meeting performance goals.

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of hands-on experience managing PPC campaigns across multiple platforms.
  • Google Ads and Meta Blueprint certifications are highly preferred.
  • In-depth knowledge of PPC platforms, keyword research tools, and analytics tools (e.g., SEMrush, Google Analytics, Google Tag Manager).
  • Strong analytical skills and experience working with large data sets to make data-driven decisions.
  • Proficiency in budget management and forecasting.
  • Exceptional communication and leadership skills, with the ability to lead a team and present results to stakeholders.

Preferred Skills

  • Experience with programmatic advertising and retargeting campaigns.
  • Advanced knowledge of conversion rate optimization (CRO) techniques.
  • Familiarity with eCommerce PPC strategies and platforms like Amazon Ads.
  • Experience working in a fast-paced agency or multi-client environment.

How to Apply

Send your resume, a cover letter, and examples of successful PPC campaigns to hr@staradvertisingagency.in.

Job Types: Full-time, Part-time, Permanent

Pay: ₹15,000.00 – ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement

Schedule:

  • Day shift
  • Morning shift

Supplemental Pay:

  • Performance bonus

Experience:

  • total work: 2 years (Preferred)

Work Location: Remote

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