Full job description

Reviewing of the company website.
Target the areas of improvement after analyzing the site thoroughly. Optimization of the specific site for increasing its ranking in the google search engine.
Making a detailed strategy reports depending on the key metrics. Search and use powerful keywords in the right places to increase the traffic.
Co-Operate with PPC strategist for keywords, analytics, and other required places.
Developing powerful CTA (call-to-action) terms for converting visitors into customers.
Monitoring keyword density and other required aspects. Provide effective keywords to the creative team and creating a rapport for making content appealing yet effective.
Be the part of the marketing team and coordinate with Social Media, PPC strategists for improving the quality of work.
Developing link building strategies. Analyze competitor keywords and SEO techniques. Strategies accordingly for increasing the site rank.
Get updated on both SEO strategies (white and black hat SEO).
Knowledge of Google Algorithm, SEO on-page & off-page optimization. Following SEO guidelines. Accumulating and presenting SEO guidelines to the new team members.
Provide Constructive Feedback to the team and the higher management. Report to Sr. Digital Marketing Specialist.

Candidate Profile Essential: –

Previous experience of implementing content marketing, social media marketing, and SEO strategies.
Practical knowledge of working on websites, forums, and other marketing platforms.
Creative thinker who can work independently. Identify the problem areas and resolve them without upsetting the marketing policies.
Must be able to communicate well both verbally and through written copies. Should be a team player. Must be able to make work reports.
Should be familiar with Google analytics Experience of numerous website optimization tools is preferred.
A decision maker with strong organizational, analytical, and time management skills.