At Geico Auto Insurance, we are seeking a highly experienced Senior Engineer to join our MarTech and Ads team. As a member of this dynamic and fast-paced team, you will play a crucial role in driving our marketing and advertising efforts to new heights. We are looking for a talented individual who is passionate about utilizing technology to reach and engage customers, and who has a strong understanding of the ever-changing landscape of digital marketing and advertising. If you thrive in a collaborative environment and have a proven track record of delivering innovative solutions, we want to hear from you!
Lead the development and implementation of innovative marketing and advertising solutions, leveraging technology to maximize reach and engagement with customers.
Collaborate with cross-functional teams to understand business objectives and translate them into technical requirements for marketing and advertising initiatives.
Stay updated on the latest trends and advancements in digital marketing and advertising, and use this knowledge to drive continuous improvement and innovation within the team.
Take ownership of project timelines, ensuring timely delivery of high-quality solutions that meet business requirements.
Mentor and guide junior team members, providing technical expertise and support to help them grow and develop their skills.
Work closely with stakeholders and business leaders to understand their needs and develop effective strategies for achieving marketing and advertising goals.
Conduct thorough testing and troubleshooting to identify and resolve any technical issues that may arise.
Monitor and analyze performance metrics to measure the effectiveness of marketing and advertising initiatives, and make data-driven recommendations for improvement.
Collaborate with external vendors and partners to integrate new technologies and tools into our marketing and advertising efforts.
Stay up-to-date with industry regulations and compliance standards, ensuring all marketing and advertising initiatives are in line with legal requirements.
Where is this job?
This job is located at Chevy Chase, MD, USA
Job Qualifications
Bachelor’s Degree In Computer Science, Engineering, Or A Related Field.
Excellent Communication And Leadership Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage Multiple Projects Simultaneously.
Minimum Of 5 Years Experience In Developing And Implementing Marketing Technology And Advertising Strategies.
Extensive Knowledge And Experience With Digital Advertising Platforms Such As Google Ads, Facebook Ads, And Programmatic Ad Buying.
Strong Analytical Skills And Experience With Data-Driven Decision Making.
Required Skills
Project Management
Javascript
Data Analysis
Marketing Strategy
Campaign Management
Budget Management
A/B Testing
SEO/SEM
HTML/CSS
Digital Advertising
Audience Targeting
Soft Skills
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time Management
Creativity
Attention To Detail
Teamwork
Adaptability
Problem-Solving
