Are you a driven and innovative marketing professional with a passion for the latest printing technology? Do you have a knack for developing successful product strategies that drive business growth? Canon, a leader in digital imaging solutions, is seeking a talented Senior Specialist to join our team as the Production Inkjet Product Strategy and Marketing Senior Specialist. This is an exciting opportunity to be at the forefront of our production inkjet product line and help shape its direction in the market. We are looking for a creative and strategic thinker with a strong background in product marketing and a deep understanding of the printing industry. If this sounds like you, we invite you to apply and be part of our dynamic and innovative team.
Develop and execute product strategy for Canon’s production inkjet product line, in alignment with overall company goals and objectives.
Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
Utilize insights and data to create compelling product positioning and messaging that resonates with target audience.
Collaborate with cross-functional teams, including sales, product development, and engineering, to ensure successful product launch and ongoing support.
Develop and implement marketing plans and campaigns to generate awareness, interest, and demand for the production inkjet product line.
Monitor and track product performance, market trends, and customer feedback to identify opportunities for improvement and growth.
Manage product launch process, including coordinating with internal teams and external partners, to ensure timely and successful market introduction.
Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
Stay up-to-date with industry developments and advancements in printing technology to inform product strategy and maintain competitive edge.
Represent Canon at industry events and conferences to showcase our production inkjet product line and network with potential customers and partners.
Where is this job?
This job is located at Boca Raton, FL, USA
Job Qualifications
Bachelor’s Or Master’s Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 5 Years Of Experience In Product Strategy And Marketing, Preferably In The Production Inkjet Industry.
Strong Understanding Of Market Trends, Competitive Landscape, And Customer Needs In The Production Inkjet Space.
Excellent Communication And Presentation Skills, With The Ability To Effectively Collaborate With Cross-Functional Teams.
Proven Track Record Of Developing And Implementing Successful Product Strategies And Marketing Campaigns That Drive Business Growth And Profitability.
Required Skills
Product Development
Marketing Strategy
Market Research
Content Creation
Brand Management
Product Launch
Digital Advertising
Competitive Analysis
Product Positioning
Sales Enablement
Customer Analysis
Campaign
Soft Skills
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time Management
Creativity
Attention To Detail
Teamwork
Adaptability
Problem-Solving
