Are you a dynamic and results-driven individual looking for an exciting opportunity to lead and drive marketing efforts for a global leader in the life sciences industry? Look no further! Beckman Coulter is seeking a highly motivated Marketing Manager Automation Europe to join our team and help us implement cutting-edge marketing strategies for our automation products in the European market. As the Marketing Manager Automation Europe, you will play a critical role in shaping and executing our marketing plans and initiatives, while collaborating with cross-functional teams to achieve business objectives. If you have a strong background in marketing automation and a passion for driving growth and innovation, we want to hear from you! Join us in our mission to advance scientific discovery and improve the quality of life for people around the world.
Develop and implement marketing strategies to promote Beckman Coulter’s automation products in the European market.
Collaborate with cross-functional teams to align marketing efforts with business objectives.
Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
Create and manage marketing campaigns, including digital and traditional channels, to increase brand awareness and generate leads.
Monitor and analyze marketing metrics and provide regular reports to the leadership team.
Develop and maintain relationships with key stakeholders, including customers, distributors, and industry partners.
Stay updated on industry developments and advancements in marketing automation to continuously improve strategies.
Manage and allocate marketing budget effectively to optimize ROI.
Coordinate with global marketing teams to ensure consistency and alignment of messaging and branding.
Plan and execute events and trade shows to showcase Beckman Coulter’s automation products.
Oversee the development of marketing collateral, such as brochures, presentations, and sales materials.
Train and mentor marketing team members to enhance their skills and knowledge.
Stay updated on compliance regulations and ensure all marketing materials and activities are in line with company policies and industry guidelines.
Where is this job?
This job is located at Milan, Metropolitan City of Milan, Italy
Job Qualifications
Bachelor’s Degree In Marketing Or Related Field
Minimum Of 5 Years Experience In Marketing Automation, Preferably In The European Market
Strong Understanding Of Marketing Automation Tools And Techniques, Such As Email Marketing, Lead Scoring, And Campaign Management
Excellent Written And Verbal Communication Skills In English, Proficiency In Other European Languages Is A Plus
Proven Track Record Of Successfully Implementing And Managing Marketing Automation Campaigns, With A Focus On Driving Lead Generation And Conversion.
Required Skills
Data Analysis
Market Research
Sales
Lead Generation
Content Creation
Digital Marketing
Social Media Management
Brand Management
Email Marketing
Customer Segmentation
Campaign Optimization
Automation Software
Soft Skills
Communication
Conflict Resolution
Leadership
Time Management
Creativity
Critical Thinking
Teamwork
Collaboration
Adaptability
Problem-Solving
