Welcome to Autodesk, a global leader in 3D design, engineering, and entertainment software. We are seeking a dynamic and results-driven Audience Marketing Manager to join our Architecture team. In this role, you will be responsible for developing and executing marketing strategies to reach and engage our target audience within the architecture industry. As an integral member of our team, you will have the opportunity to work with cutting-edge technology and collaborate with a talented group of individuals. If you are a creative and data-driven marketer with a passion for the architecture industry, we want to hear from you!
Develop and implement marketing strategies to effectively reach and engage target audience in the architecture industry.
Stay updated on industry trends and competitors to inform marketing strategies and initiatives.
Collaborate with cross-functional teams to ensure alignment of messaging and consistency in brand voice.
Analyze market data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.
Plan and execute targeted campaigns, including email, social media, and events, to generate leads and drive conversions.
Create compelling and relevant content to attract and engage target audience.
Manage relationships with industry partners and leverage their platforms to increase brand visibility.
Monitor and report on marketing performance, providing regular updates to stakeholders.
Identify opportunities for growth and improvement in audience marketing strategies.
Work closely with sales teams to understand customer needs and provide support in driving sales.
Attend industry events and conferences to network and promote Autodesk’s products and services.
Maintain a strong understanding of the company’s product offerings and effectively communicate their value to target audience.
Manage marketing budget and ensure resources are allocated effectively to maximize ROI.
Mentor and guide junior team members to support their professional growth and development.
Represent the company as a knowledgeable and passionate ambassador at all times.
Where is this job?
This job is located at Toronto, ON, Canada
Job Qualifications
Bachelor’s Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Audience Marketing, Specifically In The Architecture Industry.
Strong Understanding Of The Architecture Industry, Including Key Trends, Challenges, And Target Audience.
Proven Track Record Of Developing And Implementing Successful Marketing Strategies Targeted Towards Architects And Architectural Firms.
Excellent Communication And Interpersonal Skills, With The Ability To Collaborate Effectively With Cross-Functional Teams And Build Relationships With Key Stakeholders.
Required Skills
Data Analysis
Lead Generation
Content Creation
Social Media Management
Brand Management
Email Marketing
Market Analysis
Event Coordination
Audience Targeting
Campaign Planning
Relationship
Competitive Research
Soft Skills
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time Management
Interpersonal Skills
Critical Thinking
Teamwork
Adaptability
Problem-Solving
