Meta Ads Media Buyer Specialist

We’re seeking an experienced remote Meta Media Buyer to manage and optimize high-performance Facebook and Instagram advertising campaigns. The ideal candidate combines analytical expertise with strategic thinking to drive ROAS through effective campaign management, audience targeting, and budget optimization.

Key Responsibilities:

– Launch and optimize Meta ad campaigns across Facebook and Instagram

– Scale successful campaigns while maintaining efficiency

– Implement and manage A/B tests across campaign elements

– Monitor and adjust campaigns in real-time based on performance

– Allocate and optimize daily/monthly ad spend

– Track and report on ROAS and other key metrics

– Make data-driven decisions for budget scaling

– Manage campaign budgets across multiple accounts/clients

– Develop and implement advanced audience targeting strategies

– Create and manage custom audiences and lookalike audiences

– Analyze audience performance and optimize accordingly

– Stay updated on Meta’s targeting capabilities and restrictions

– Monitor and analyze campaign performance metrics

– Create detailed performance reports

– Identify trends and opportunities for improvement

Technical Skills:

– Meta Ads Manager and Business Manager

– Meta Pixel implementation and troubleshooting

– Meta Analytics and reporting tools

– Excel/Google Sheets for data analysis

– Understanding of landing page conversion rate optimization

Strategic Skills:

– Performance marketing strategy

– Campaign structure optimization

– Audience research and targeting

– Budget allocation and scaling

– Creative testing methodologies

– Competitive analysis

Analytical Skills:

– Data analysis and interpretation

– Performance metric tracking

– Statistical significance understanding

– ROI/ROAS calculation

– Cost analysis

– Trend identification

Required Qualifications:

– 2+ years experience managing Meta ad campaigns

– Proven track record of achieving ROAS targets

– Experience managing significant monthly ad spend ($50k+)

– Strong understanding of Meta’s advertising policies

– Familiarity with Meta’s campaign optimization strategies

– Experience with various campaign objectives (conversion, traffic, etc.)

– Knowledge of current social media advertising trends

Job Types: Full-time, Part-time, Freelance

Pay: From ₹40,000.00 per month

Application Question(s):

• What’s your experience with Meta advertising? Please share specific monthly ad spend amounts you’ve managed and achieved ROAS.
• Can you walk us through your process in short for:

– Setting up a new campaign structure
– Scaling successful campaigns
– Troubleshooting underperforming campaigns

• What’s your experience with:

– Lookalike audience strategies
– Creative testing methodologies

• What’s your current or most recent compensation package?
• What’s your experience with:

– eCommerce campaigns
– Lead generation campaigns
– App install campaigns
– Other campaign types

Work Location: Remote