Full job description
Key Responsibilities:
- SEO Strategy Implementation: Develop, implement, and optimize SEO strategies to improve the visibility and ranking of the company’s website across search engines (Google, Bing, etc.).
- Keyword Research: Conduct thorough keyword research to identify high-value keywords and optimize content for those keywords.
- On-Page Optimization: Ensure all pages are optimized with relevant keywords, meta tags, headers, alt text, and URL structures for better search engine rankings.
- Technical SEO: Perform technical audits, troubleshoot issues, and implement fixes to improve site performance, load speed, and mobile responsiveness.
- Content Optimization: Collaborate with the content team to ensure that content is optimized for SEO, following best practices for keyword usage and user intent.
- Backlink Building: Develop and execute strategies to acquire high-quality backlinks to improve domain authority.
- Monitor & Report Performance: Use SEO tools (such as Google Analytics, Google Search Console, SEMrush, Moz, etc.) to track website performance, organic traffic, keyword rankings, and other relevant metrics. Generate monthly reports and provide actionable insights.
- Competitor Analysis: Monitor competitor websites and SEO strategies to identify opportunities for improvement and stay ahead in the competitive EdTech landscape.
- Stay Updated on SEO Trends: Keep up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure the company’s SEO efforts remain effective.
Qualifications & Requirements:
- Proven experience (2-4 years) as an SEO Executive or similar role, preferably in the EdTech or tech industry.
- Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
- Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Familiarity with content management systems (CMS) such as WordPress, Joomla, or Drupal.
- Knowledge of technical SEO, including website audits, site structure, page speed optimization, and mobile SEO.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Good understanding of backlinking strategies and content marketing.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Bachelor’s degree in Marketing, Computer Science, Business, or related field (preferred but not required).
Preferred Skills:
- Knowledge of HTML/CSS for basic SEO troubleshooting.
- Experience in SEO for international markets or multilingual websites.
- Familiarity with social media platforms and their role in SEO.
Job Type: Full-time
Pay: Up to ₹20,000.00 per month
Schedule:
- Day shift
Application Question(s):
- Are you Immediate Joiner?
- Do you have experience in On page Seo and Off page Seo?
Experience:
- total work: 2 years (Preferred)
Work Location: Remote
