{"id":17012,"date":"2025-02-04T09:58:15","date_gmt":"2025-02-04T09:58:15","guid":{"rendered":"https:\/\/puranigaadi.com\/jobs\/?p=17012"},"modified":"2025-02-04T09:58:15","modified_gmt":"2025-02-04T09:58:15","slug":"meta-ads-media-buyer-specialist","status":"publish","type":"post","link":"https:\/\/puranigaadi.com\/jobs\/meta-ads-media-buyer-specialist\/","title":{"rendered":"Meta Ads Media Buyer Specialist"},"content":{"rendered":"
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Full job description<\/h2>\n<\/div>\n
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We’re seeking an experienced remote Meta Media Buyer to manage and optimize high-performance Facebook and Instagram advertising campaigns. The ideal candidate combines analytical expertise with strategic thinking to drive ROAS through effective campaign management, audience targeting, and budget optimization.<\/p>\n

Key Responsibilities:<\/b><\/p>\n

– Launch and optimize Meta ad campaigns across Facebook and Instagram<\/p>\n

– Scale successful campaigns while maintaining efficiency<\/p>\n

– Implement and manage A\/B tests across campaign elements<\/p>\n

– Monitor and adjust campaigns in real-time based on performance<\/p>\n

– Allocate and optimize daily\/monthly ad spend<\/p>\n

– Track and report on ROAS and other key metrics<\/p>\n

– Make data-driven decisions for budget scaling<\/p>\n

– Manage campaign budgets across multiple accounts\/clients<\/p>\n

– Develop and implement advanced audience targeting strategies<\/p>\n

– Create and manage custom audiences and lookalike audiences<\/p>\n

– Analyze audience performance and optimize accordingly<\/p>\n

– Stay updated on Meta’s targeting capabilities and restrictions<\/p>\n

– Monitor and analyze campaign performance metrics<\/p>\n

– Create detailed performance reports<\/p>\n

– Identify trends and opportunities for improvement<\/p>\n

Technical Skills:<\/b><\/p>\n

– Meta Ads Manager and Business Manager<\/p>\n

– Meta Pixel implementation and troubleshooting<\/p>\n

– Meta Analytics and reporting tools<\/p>\n

– Excel\/Google Sheets for data analysis<\/p>\n

– Understanding of landing page conversion rate optimization<\/p>\n

Strategic Skills:<\/b><\/p>\n

– Performance marketing strategy<\/p>\n

– Campaign structure optimization<\/p>\n

– Audience research and targeting<\/p>\n

– Budget allocation and scaling<\/p>\n

– Creative testing methodologies<\/p>\n

– Competitive analysis<\/p>\n

Analytical Skills:<\/b><\/p>\n

– Data analysis and interpretation<\/p>\n

– Performance metric tracking<\/p>\n

– Statistical significance understanding<\/p>\n

– ROI\/ROAS calculation<\/p>\n

– Cost analysis<\/p>\n

– Trend identification<\/p>\n

Required Qualifications:<\/b><\/p>\n

– 2+ years experience managing Meta ad campaigns<\/p>\n

– Proven track record of achieving ROAS targets<\/p>\n

– Experience managing significant monthly ad spend ($50k+)<\/p>\n

– Strong understanding of Meta’s advertising policies<\/p>\n

– Familiarity with Meta’s campaign optimization strategies<\/p>\n

– Experience with various campaign objectives (conversion, traffic, etc.)<\/p>\n

– Knowledge of current social media advertising trends<\/p>\n

Job Types: Full-time, Part-time, Freelance<\/p>\n

Pay: From \u20b940,000.00 per month<\/p>\n

Application Question(s):<\/p>\n