{"id":17080,"date":"2025-02-05T07:53:24","date_gmt":"2025-02-05T07:53:24","guid":{"rendered":"https:\/\/puranigaadi.com\/jobs\/?p=17080"},"modified":"2025-02-05T07:53:24","modified_gmt":"2025-02-05T07:53:24","slug":"digital-marketing-specialist-4","status":"publish","type":"post","link":"https:\/\/puranigaadi.com\/jobs\/digital-marketing-specialist-4\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"
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Full job description<\/h2>\n<\/div>\n
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*Job Title: Digital Marketing Executive*<\/b><\/p>\n

*Company Name: TruckGuru*<\/b><\/p>\n

*Job Description:*<\/b><\/p>\n

TruckGuru is seeking a dynamic and results-driven Digital Marketing Executive to join our team. This role is ideal for a motivated individual with expertise in SEO, Paid Ads, Social Media, and Branding, to help enhance our online presence, generate leads, and strengthen our brand positioning in the logistics industry.<\/p>\n

*Key Responsibilities:*<\/b><\/p>\n

1. *SEO (Search Engine Optimization):*<\/p>\n

– Conduct keyword research and implement strategies to improve organic search visibility.<\/p>\n

– Optimize on-page SEO (meta tags, content, internal linking) and off-page SEO (backlinking, outreach).<\/p>\n

– Regularly monitor website traffic, keyword rankings, and SEO metrics to ensure optimal performance.<\/p>\n

2. *Paid Ads Management (Google Ads, etc.):*<\/b><\/p>\n

– Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, and other platforms to drive qualified traffic.<\/p>\n

– Manage budget allocation, bidding strategies, and ad creatives to maximize ROI.<\/p>\n

– Analyze and report on ad performance, using insights to improve results continuously.<\/p>\n

3. *Social Media Management:*<\/b><\/p>\n

– Develop and execute social media strategies to promote TruckGuru’s services, engage with the audience, and raise brand awareness across platforms like Facebook, Instagram, LinkedIn, and Twitter.<\/p>\n

– Design and schedule engaging social media posts, and manage online conversations.<\/p>\n

– Monitor social media metrics to track performance and optimize campaigns.<\/p>\n

4. *Branding:*<\/b><\/p>\n

– Assist in developing and maintaining a consistent brand image across all digital marketing channels.<\/p>\n

– Collaborate with internal teams to ensure that TruckGuru\u2019s messaging and branding align with marketing goals.<\/p>\n

– Analyze competitors\u2019 branding strategies to spot trends and opportunities.<\/p>\n

5. *Analytics and Reporting:*<\/b><\/p>\n

– Regularly track and analyze campaign performance, website traffic, and customer engagement using analytics tools such as Google Analytics, SEMrush, and social media insights.<\/p>\n

– Provide regular reports with actionable recommendations to optimize ongoing campaigns.<\/p>\n

*Required Skills:*<\/b><\/p>\n

– Proven experience in SEO, Paid Ads (Google Ads, Facebook Ads), and Social Media Marketing.<\/p>\n

– Strong branding and content creation skills to deliver on-brand digital content.<\/p>\n

– Experience with marketing tools such as Google Analytics, SEMrush, Hootsuite, etc.<\/p>\n

– Ability to work independently and collaborate with the team to achieve common marketing objectives.<\/p>\n

– Strong written and verbal communication skills to create compelling content and reports.<\/p>\n

*Qualifications:*<\/b><\/p>\n

– Bachelor\u2019s degree in Marketing, Business, or related field.<\/p>\n

– 1-3 years of proven experience in digital marketing, particularly in SEO, Paid Ads, Social Media, and Branding.<\/p>\n

*Why TruckGuru?*<\/b><\/p>\n

At TruckGuru, you\u2019ll have the opportunity to work in a fast-growing and innovative company, where you\u2019ll play a key role in our digital marketing efforts and contribute to our growth in the logistics sector.<\/p>\n

If you’re ready to make an impact and drive TruckGuru\u2019s digital presence forward, we encourage you to apply!<\/p>\n

Responsibilities and Duties<\/b><\/p>\n