Are you a strategic leader with a passion for driving business growth? Do you have a strong understanding of the payments industry and a knack for developing effective marketing strategies? If so, then we have an exciting opportunity for you to join our team as the Director of Visa Direct Regional Field Marketing for CEMEA (Central Europe, Middle East, and Africa) at Visa.As the Director of Visa Direct Regional Field Marketing, you will be responsible for leading and executing marketing initiatives that drive adoption and usage of Visa Direct, our real-time payments solution. You will work closely with cross-functional teams and key stakeholders to develop and implement targeted marketing plans that align with business objectives and drive revenue growth.To excel in this role, you must possess a deep understanding of the payments landscape in the CEMEA region, along with a proven track record of successfully executing marketing campaigns. You should be a confident communicator with strong leadership skills and the ability to influence and collaborate with others. If you are a results-driven marketer with a strategic mindset, we would love to hear from you.<\/p>\n
<\/p>\n
Develop and execute marketing strategies and plans for Visa Direct in the CEMEA region, in line with business objectives.<\/p>\n
Lead a team of marketing professionals and oversee their day-to-day activities.<\/p>\n
Collaborate with cross-functional teams, including sales, product, and regional teams, to align marketing initiatives with business goals.<\/p>\n
Conduct market research and analysis to identify key trends, opportunities, and target segments for Visa Direct.<\/p>\n
Create targeted marketing campaigns and initiatives that drive adoption and usage of Visa Direct in the region.<\/p>\n
Develop and manage marketing budgets and track ROI for all marketing activities.<\/p>\n
Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.<\/p>\n
Act as a subject matter expert on the payments industry and stay up-to-date on industry trends and competitor activities.<\/p>\n
Build and maintain relationships with key stakeholders, including banks, merchants, and financial institutions, to drive adoption of Visa Direct.<\/p>\n
Represent Visa at industry events, conferences, and client meetings to promote Visa Direct and build brand awareness.<\/p>\n
Stay informed on regulatory and compliance requirements in the CEMEA region and ensure all marketing activities are in compliance.<\/p>\n
Mentor and develop team members, providing guidance and support to help them achieve their full potential.<\/p>\n
Where is this job?<\/p>\n
This job is located at Dubai – United Arab Emirates<\/p>\n
<\/p>\n
Job Qualifications<\/p>\n
Extensive Knowledge Of The Payments Industry In The Cemea Region: As A Director Of Visa Direct Regional Field Marketing, It Is Essential To Have A Deep Understanding Of The Payments Landscape In The Cemea Region. This Includes A Thorough Knowledge Of Local Regulations, Consumer Behavior, And Competitive Landscape.<\/p>\n
<\/p>\n
Proven Track Record In Developing And Executing Marketing Strategies: The Ideal Candidate Should Have A Strong Background In Developing And Implementing Successful Marketing Strategies. They Should Be Able To Demonstrate Their Ability To Drive Business Growth Through Effective Marketing Campaigns.<\/p>\n
<\/p>\n
Excellent Leadership And Communication Skills: As A Director, This Role Will Require Leading And Managing A Team Of Marketing Professionals. Therefore, The Candidate Should Possess Excellent Leadership Skills And Be Able To Effectively Communicate With Both Internal And External Stakeholders.<\/p>\n
<\/p>\n
Strong Analytical And Problem-Solving Skills: The Director Will Be Responsible For Analyzing Market Trends, Consumer Insights, And Performance Metrics To Make Strategic Decisions. Therefore, Strong Analytical And Problem-Solving Skills Are Essential For This Role.<\/p>\n
<\/p>\n
Experience In Managing Cross-Functional Projects: This Role Will Involve Collaborating With Various Teams, Including Sales, Product, And Finance, To Drive The Success Of Visa Direct. The Candidate Should Have Experience In Managing Cross-Functional Projects And Be Able To Work Effectively With Different Teams Towards A Common Goal.<\/p>\n
<\/p>\n
Required Skills<\/p>\n
Marketing Strategy<\/p>\n
<\/p>\n
Budget Management<\/p>\n
<\/p>\n
Event Planning<\/p>\n
<\/p>\n
Relationship Building<\/p>\n
<\/p>\n
Brand Management<\/p>\n
<\/p>\n
Team Leadership<\/p>\n
<\/p>\n
Market Analysis<\/p>\n
<\/p>\n
Product Positioning<\/p>\n
<\/p>\n
Stakeholder Management<\/p>\n
<\/p>\n
Campaign Planning<\/p>\n
<\/p>\n
Cross-Functional Collaboration<\/p>\n
<\/p>\n
Soft Skills<\/p>\n
Communication<\/p>\n
<\/p>\n
Conflict Resolution<\/p>\n
<\/p>\n
Emotional Intelligence<\/p>\n
<\/p>\n
Leadership<\/p>\n
<\/p>\n
Time Management<\/p>\n
<\/p>\n
Creativity<\/p>\n
<\/p>\n
Critical Thinking<\/p>\n
<\/p>\n
Teamwork<\/p>\n
<\/p>\n
Adaptability<\/p>\n
<\/p>\n
Problem-Solving<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you a strategic leader with a passion for driving business growth? Do you have a strong understanding of the payments industry and a knack for developing effective marketing strategies? If so, then we have an exciting opportunity for you to join our team as the Director of Visa Direct Regional Field Marketing for CEMEA … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22366","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts\/22366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/comments?post=22366"}],"version-history":[{"count":2,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts\/22366\/revisions"}],"predecessor-version":[{"id":22368,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts\/22366\/revisions\/22368"}],"wp:attachment":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/media?parent=22366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/categories?post=22366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/tags?post=22366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}