Are you a strategic and innovative marketing professional with a passion for driving results through an omnichannel approach? Do you have experience in the e-commerce space? Then we have the perfect opportunity for you! PepsiCo is seeking a talented Omnichannel Marketing Manager to join our team on a 12-month fixed term contract, part-time basis. In this role, you will play a crucial role in developing and executing omnichannel marketing strategies for our e-commerce business. If you are a creative thinker, excellent communicator, and results-driven individual, we want to hear from you! Join us at PepsiCo and be a part of a dynamic team that is constantly pushing boundaries and shaping the future of the food and beverage industry.<\/p>\n
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Develop and implement omnichannel marketing strategies for PepsiCo’s e-commerce business.<\/p>\n
Collaborate with cross-functional teams to identify and prioritize key opportunities for growth in the e-commerce space.<\/p>\n
Conduct market research and analysis to understand consumer behavior and trends in the e-commerce industry.<\/p>\n
Utilize data and insights to drive decision-making and optimize marketing efforts.<\/p>\n
Create and manage budgets for omnichannel marketing initiatives, ensuring efficient and effective use of resources.<\/p>\n
Oversee the execution of integrated marketing campaigns across various channels, including digital, social media, influencer marketing, and traditional media.<\/p>\n
Monitor and track campaign performance, providing regular updates and recommendations for optimization.<\/p>\n
Develop and maintain relationships with key stakeholders, including internal teams, external agencies, and e-commerce partners.<\/p>\n
Stay up-to-date with industry best practices and competitors’ strategies to continuously improve and innovate our omnichannel approach.<\/p>\n
Act as a brand ambassador for PepsiCo, ensuring all marketing efforts are aligned with the company’s brand guidelines and values.<\/p>\n
Communicate effectively with team members, providing guidance and support when needed.<\/p>\n
Represent PepsiCo at industry events and conferences, networking and promoting our brand to potential partners and customers.<\/p>\n
Proactively identify and address potential risks and challenges that may impact the success of omnichannel marketing initiatives.<\/p>\n
Contribute to the overall marketing strategy and help shape the future direction of PepsiCo’s e-commerce business.<\/p>\n
Where is this job?<\/p>\n
This job is located at Reading, UK<\/p>\n
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Job Qualifications<\/p>\n
Bachelor’s Degree In Marketing, Business Administration, Or Related Field.<\/p>\n
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Minimum Of 3-5 Years Of Experience In Omnichannel Marketing, Preferably In The E-Commerce Industry.<\/p>\n
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Strong Understanding Of Digital Marketing Strategies And Platforms, Including Email Marketing, Social Media, And Website Optimization.<\/p>\n
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Proven Track Record Of Developing And Implementing Successful Omnichannel Marketing Campaigns.<\/p>\n
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Excellent Project Management Skills And Ability To Work In A Fast-Paced, Dynamic Environment.<\/p>\n
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Required Skills<\/p>\n
Data Analysis<\/p>\n
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Content Creation<\/p>\n
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Social Media Management<\/p>\n
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Digital Strategy<\/p>\n
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Email Marketing<\/p>\n
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Customer Segmentation<\/p>\n
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Brand Awareness<\/p>\n
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Search Engine Optimization (SEO)<\/p>\n
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Multi-Channel Campaigns<\/p>\n
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E-Commerce Experience<\/p>\n
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Soft Skills<\/p>\n
Communication<\/p>\n
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Conflict Resolution<\/p>\n
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Emotional Intelligence<\/p>\n
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Leadership<\/p>\n
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Time Management<\/p>\n
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Interpersonal Skills<\/p>\n
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Creativity<\/p>\n
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Teamwork<\/p>\n
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Adaptability<\/p>\n
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Problem-Solving<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you a strategic and innovative marketing professional with a passion for driving results through an omnichannel approach? Do you have experience in the e-commerce space? Then we have the perfect opportunity for you! PepsiCo is seeking a talented Omnichannel Marketing Manager to join our team on a 12-month fixed term contract, part-time basis. In … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22739","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts\/22739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/comments?post=22739"}],"version-history":[{"count":2,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts\/22739\/revisions"}],"predecessor-version":[{"id":22741,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/posts\/22739\/revisions\/22741"}],"wp:attachment":[{"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/media?parent=22739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/categories?post=22739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puranigaadi.com\/jobs\/wp-json\/wp\/v2\/tags?post=22739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}