Welcome to PepsiCo, a global leader in the food and beverage industry! We are looking for a dynamic and creative Trade Marketing Designer to join our team. As a Trade Marketing Designer, you will play a crucial role in developing and executing marketing strategies that drive sales and increase brand visibility in the competitive retail space. We are seeking a talented individual with a strong eye for design, exceptional project management skills, and a passion for driving business results. If you are a self-starter, thrive in a fast-paced environment, and are ready to make your mark in the world of trade marketing, we want to hear from you!
Develop and execute innovative marketing strategies that drive sales and increase brand visibility in the retail space.
Create visually appealing and effective marketing materials, including product displays, signage, and promotional materials, that align with PepsiCo’s brand guidelines.
Collaborate with cross-functional teams, including sales, brand marketing, and product development, to ensure cohesive and impactful trade marketing campaigns.
Monitor industry trends and competitor activities to identify opportunities for differentiation and improvement in marketing initiatives.
Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget.
Utilize design software and tools to create high-quality and compelling designs that effectively communicate marketing messages.
Conduct market research and utilize consumer insights to inform marketing strategies and design decisions.
Provide creative direction and guidance to junior designers and external agencies, as needed.
Maintain and update brand guidelines to ensure consistency and alignment across all marketing materials.
Continuously evaluate and improve trade marketing campaigns based on key performance indicators and ROI analysis.
Where is this job?
This job is located at Av Hidalgo, Ciudad de México, CDMX, Mexico
Job Qualifications
Bachelor’s Degree In Graphic Design, Marketing, Or A Related Field
Minimum Of 3 Years Of Experience In Trade Marketing Or Brand Design
Proficiency In Design Software Such As Adobe Creative Suite
Strong Understanding Of Marketing And Branding Principles
Excellent Communication And Collaboration Skills, With The Ability To Work Cross-Functionally With Sales And Marketing Teams
Required Skills
Advertising
Graphic Design
Market Research
Packaging
Branding
Trade Shows
Product Launch
Digital Media
Consumer Insights
Creative Thinking
Visual Storytelling
Promotional Materials
Soft Skills
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time Management
Creativity
Attention To Detail
Teamwork
Adaptability
Problem-Solving
