Digital Marketing Specialist

by

Full job description

*Job Title: Digital Marketing Executive*

*Company Name: TruckGuru*

*Job Description:*

TruckGuru is seeking a dynamic and results-driven Digital Marketing Executive to join our team. This role is ideal for a motivated individual with expertise in SEO, Paid Ads, Social Media, and Branding, to help enhance our online presence, generate leads, and strengthen our brand positioning in the logistics industry.

*Key Responsibilities:*

1. *SEO (Search Engine Optimization):*

– Conduct keyword research and implement strategies to improve organic search visibility.

– Optimize on-page SEO (meta tags, content, internal linking) and off-page SEO (backlinking, outreach).

– Regularly monitor website traffic, keyword rankings, and SEO metrics to ensure optimal performance.

2. *Paid Ads Management (Google Ads, etc.):*

– Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, and other platforms to drive qualified traffic.

– Manage budget allocation, bidding strategies, and ad creatives to maximize ROI.

– Analyze and report on ad performance, using insights to improve results continuously.

3. *Social Media Management:*

– Develop and execute social media strategies to promote TruckGuru’s services, engage with the audience, and raise brand awareness across platforms like Facebook, Instagram, LinkedIn, and Twitter.

– Design and schedule engaging social media posts, and manage online conversations.

– Monitor social media metrics to track performance and optimize campaigns.

4. *Branding:*

– Assist in developing and maintaining a consistent brand image across all digital marketing channels.

– Collaborate with internal teams to ensure that TruckGuru’s messaging and branding align with marketing goals.

– Analyze competitors’ branding strategies to spot trends and opportunities.

5. *Analytics and Reporting:*

– Regularly track and analyze campaign performance, website traffic, and customer engagement using analytics tools such as Google Analytics, SEMrush, and social media insights.

– Provide regular reports with actionable recommendations to optimize ongoing campaigns.

*Required Skills:*

– Proven experience in SEO, Paid Ads (Google Ads, Facebook Ads), and Social Media Marketing.

– Strong branding and content creation skills to deliver on-brand digital content.

– Experience with marketing tools such as Google Analytics, SEMrush, Hootsuite, etc.

– Ability to work independently and collaborate with the team to achieve common marketing objectives.

– Strong written and verbal communication skills to create compelling content and reports.

*Qualifications:*

– Bachelor’s degree in Marketing, Business, or related field.

– 1-3 years of proven experience in digital marketing, particularly in SEO, Paid Ads, Social Media, and Branding.

*Why TruckGuru?*

At TruckGuru, you’ll have the opportunity to work in a fast-growing and innovative company, where you’ll play a key role in our digital marketing efforts and contribute to our growth in the logistics sector.

If you’re ready to make an impact and drive TruckGuru’s digital presence forward, we encourage you to apply!

Responsibilities and Duties

  • Implementation of PPC strategies.
  • Managing the company’s pay per click campaigns.
  • Analysis of keyword search volumes to identify strong keywords for campaigns.
  • Keyword research to establish strong buying keywords.
  • Monitoring competitors pay per click campaigns and reporting on keywords.
  • Creative mindset with strong written and verbal English communication skills.
  • Ability to write effective ad copies and optimize.
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

SMM

  • Building and executing social media strategy through competitive and audience research.
  • Setting up and optimizing company pages within each social media platform.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

*
*
Qualifications and Skills
**
PPC

Negative Keyword Analysis
Strong written and communication skills
Outstanding ability to think creatively, and identify and resolve problems.
Excellent analytical, organizational, project management and time management skills.

SMM
**
Experience: 1 to 3 Years.
Qualification: Minimum Bachelor’s
Preferred Skills:
Proven working experience in the social media marketing or as a digital media specialist.
Demonstrable social networking experience and social analytics tools knowledge
Knowledge of online marketing and a good understanding of major marketing channels
Platforms that are used Facebook LinkedIn, Youtube and others.

Skills :

  • Digital Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • SEO
  • Content Marketing
  • Google AdWords

Location :

Samarth Tower, Sun Meelan, Nr Waghodia Road, Nr Ambe School, Vadodara, Gujarat 390019

Industry:

  • Transportation
  • Logistics

Job Types: Full-time, Part Time, Walk-In

Job Types: Full-time, Part-time, Internship, Commission

Application Questions

  • How many years of Digital Marketing experience do you have?
  • How many years of digital marketing campaign experience do you have?
  • How many years of total work experience do you have?
  • How many years of work experience do you have?
  • What is the highest level of education you have completed?
  • Are you in India?

Job Types: Full-time, Part-time, Commission

Pay: ₹10,000.00 – ₹35,000.00 per month

Benefits:

  • Internet reimbursement

Schedule:

  • Morning shift

Supplemental Pay:

  • Commission pay
  • Quarterly bonus
  • Yearly bonus

Work Location: Remote

error: Content is protected !!