Welcome to Beckman Coulter, a leading global provider of diagnostic and research solutions in the healthcare industry. We are seeking a highly motivated and experienced Marketing Manager Automation for our European division. As a key member of our marketing team, you will have the opportunity to lead and develop the automation business in Europe, working closely with sales, product management, and cross-functional teams. We are looking for a dynamic individual who can drive growth and innovation, while delivering exceptional customer experiences. If you have a passion for marketing and a proven track record in automation, join us in our mission to improve the health of people around the world.
Develop and execute marketing strategies and plans for automation products in the European market.
Collaborate with sales team to understand market needs and develop targeted campaigns to drive sales and revenue growth.
Lead and manage cross-functional teams to ensure effective implementation of marketing initiatives.
Conduct market research and analysis to identify new opportunities and stay ahead of industry trends.
Develop and maintain relationships with key opinion leaders and customers to understand their needs and preferences.
Create and deliver compelling marketing materials, including product messaging, collateral, and presentations.
Oversee the development and execution of marketing campaigns, including digital and traditional media.
Monitor and analyze marketing metrics to measure effectiveness and make recommendations for improvement.
Manage marketing budgets and ensure efficient use of resources to achieve business goals.
Stay updated on industry regulations and compliance requirements to ensure marketing activities are in line with legal and ethical standards.
Train and mentor marketing team members to build a high-performing and motivated team.
Represent the company at industry events and conferences.
Continuously evaluate and improve marketing strategies to drive customer acquisition and retention.
Collaborate with product management team to develop and launch new automation products in the European market.
Foster a culture of innovation and drive continuous improvement in marketing processes and practices.
Where is this job?
This job is located at Amersham, UK
Job Qualifications
Minimum Of 5 Years Of Experience In Marketing, With A Focus On Automation, In The European Market.
Bachelor’s Degree In Marketing, Business Or A Related Field.
Proven Track Record Of Developing And Executing Successful Marketing Strategies For Automation Products In The European Market.
Strong Understanding Of Marketing Automation Tools And Their Implementation In A B2B Environment.
Excellent Communication And Interpersonal Skills, With The Ability To Collaborate With Cross-Functional Teams To Drive Results.
Required Skills
Strategic Planning
Market Research
Sales
Lead Generation
Campaign Management
Content Creation
Social Media Management
Data Analytics
Brand Management
Email Marketing
CRM Management
Digital Advertising
Soft Skills
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time Management
Creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
