Are you a strategic and innovative marketing professional with a passion for driving results through an omnichannel approach? Do you have experience in the e-commerce space? Then we have the perfect opportunity for you! PepsiCo is seeking a talented Omnichannel Marketing Manager to join our team on a 12-month fixed term contract, part-time basis. In this role, you will play a crucial role in developing and executing omnichannel marketing strategies for our e-commerce business. If you are a creative thinker, excellent communicator, and results-driven individual, we want to hear from you! Join us at PepsiCo and be a part of a dynamic team that is constantly pushing boundaries and shaping the future of the food and beverage industry.
Develop and implement omnichannel marketing strategies for PepsiCo’s e-commerce business.
Collaborate with cross-functional teams to identify and prioritize key opportunities for growth in the e-commerce space.
Conduct market research and analysis to understand consumer behavior and trends in the e-commerce industry.
Utilize data and insights to drive decision-making and optimize marketing efforts.
Create and manage budgets for omnichannel marketing initiatives, ensuring efficient and effective use of resources.
Oversee the execution of integrated marketing campaigns across various channels, including digital, social media, influencer marketing, and traditional media.
Monitor and track campaign performance, providing regular updates and recommendations for optimization.
Develop and maintain relationships with key stakeholders, including internal teams, external agencies, and e-commerce partners.
Stay up-to-date with industry best practices and competitors’ strategies to continuously improve and innovate our omnichannel approach.
Act as a brand ambassador for PepsiCo, ensuring all marketing efforts are aligned with the company’s brand guidelines and values.
Communicate effectively with team members, providing guidance and support when needed.
Represent PepsiCo at industry events and conferences, networking and promoting our brand to potential partners and customers.
Proactively identify and address potential risks and challenges that may impact the success of omnichannel marketing initiatives.
Contribute to the overall marketing strategy and help shape the future direction of PepsiCo’s e-commerce business.
Where is this job?
This job is located at Reading, UK
Job Qualifications
Bachelor’s Degree In Marketing, Business Administration, Or Related Field.
Minimum Of 3-5 Years Of Experience In Omnichannel Marketing, Preferably In The E-Commerce Industry.
Strong Understanding Of Digital Marketing Strategies And Platforms, Including Email Marketing, Social Media, And Website Optimization.
Proven Track Record Of Developing And Implementing Successful Omnichannel Marketing Campaigns.
Excellent Project Management Skills And Ability To Work In A Fast-Paced, Dynamic Environment.
Required Skills
Data Analysis
Content Creation
Social Media Management
Digital Strategy
Email Marketing
Customer Segmentation
Brand Awareness
Search Engine Optimization (SEO)
Multi-Channel Campaigns
E-Commerce Experience
Soft Skills
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time Management
Interpersonal Skills
Creativity
Teamwork
Adaptability
Problem-Solving
