PPC Specialist

JD of PPC specialist (Ad Manager)

Description

We are currently seeking a PPC Specialist to join our team in the healthcare industry. As a PPC Executive, you will play a crucial role in creating and optimizing digital marketing campaigns to drive customer acquisition and revenue growth.

Your main responsibilities will include conducting keyword research, developing effective ad copy, managing bid strategies, and optimizing campaign performance across various platforms. You will also be responsible for analysing data and presenting insights to drive better marketing decisions. The ideal candidate has a strong analytical mind-set, excellent communication skills, and a passion for staying up-to-date with the latest industry trends.

This is an exciting opportunity to make a significant impact on our digital marketing efforts and contribute to the on-going success of our Cosmetics brand.

Responsibilities

• Create and manage PPC campaigns across various platforms, such as Google Ads and social media channels
• Conduct keyword research to identify opportunities for optimizing campaign performance
• Develop effective ad copy and landing page strategies to maximize click-through rates and conversions
• Monitor and analyze campaign performance metrics, such as click-through rate, conversion rate, and return on ad spend
• Optimize campaigns by adjusting bid strategies, targeting settings, and ad placements
• Collaborate with the marketing team to align PPC campaigns with overall marketing objectives
• Stay up-to-date with industry trends and best practices in PPC advertising

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field
• Must have good knowledge of Meta Ads
• Proven experience in managing PPC campaigns, including keyword research, ad copy creation, and bid management
• Proficient in using PPC tools, such as Google Ads, Google Analytics, and Facebook Ads Manager
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational skills
• Ability to work independently and as part of a team
• Familiarity with the cosmetics industry is a plus

Age- 25+

Experience- 3 years+

Gender- Any

Salary- upto 35k

Job Types: Full-time, Permanent

Pay: ₹28,000.00 – ₹35,000.00 per month

Benefits:

• Internet reimbursement
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor’s (Preferred)

Experience:

• Google Ads: 2 years (Preferred)
• Facebook Advertising: 2 years (Preferred)

Work Location: In person